Collectively striving for excellence and in doing so, set towering standards.
Continuously striving to be a world renowned supplier in the construction industry and provide supreme products based on the clients requirements, coupled with 100% accuracy rate.
Ensure maximum return-on-investment to URF stakeholders and partners.
Mission
To achieve unparalleled levels of professional excellence, reliability and quality in all business dealings.
To be graded as one of the top cut & bend factory in the region and set benchmarks in the construction industry.
Continuously contribute to the success of the UAE’s construction sector and be part of the country’s on going success story.
Objectives
Embrace constant development, enhancement, growth and knowledge in order to surpass competition.
Constantly set realistic targets that not only reaps maximum benefits to the organization but to the employees as well.
Emphasize on quality, best manufacturing processes and integrated management procedures.
